You’ve just spent hours creating an amazing blog post, posted it on social media, and now you’re watching the hay bales start rolling by. Has this ever happened to you? If it hasn’t and you managed to get 10,000 plus views straight away that’s fantastic! But if you haven’t then keep on reading.
‘Content amplification’ is the key phrase at the moment. It means you are boosting that piece of content so that more people view it. It’s quite simply in the name, amplifying content.
Content amplification is important because…
1. You won’t feel as though you wasted your time creating content for small results.
2. Your brand name gets more exposure, which means people will start to recognise it in the future.
3. Get’s traffic to your blog or website.
4. Can lead people to a sale or products throughout the blog post article, which means a potential increase in sales.
5. You’re not relying on people finding you, you are finding them.
Here’s a list of my tips for getting your content more views:
Create 15 to 20 status’ with quotes, key information, data or statistics, different versions of the headline, and a link to the blog post or article content you created. Schedule this out on social media for a few weeks.
Multiple posting times
Try posting at various times throughout the day, because if you’ve posted a status in the morning then only people who viewed it in the morning will see. What about people who only go on Facebook at lunchtime or in the evening, you can completely miss them out if you only post once a day. You can do this easily if you’re using a social media scheduler like Buffer. You can use Buffer’s power scheduler tool to upload content multiple times.
Social media paid advertising
On Facebook, you can use the ad manager feature to get your content more views with paid advertising. On Twitter, you can ‘promote your tweet’. There are Twitter cards which allow you to post an eye-catching photo as well as a headline and link to your blog post.
This is another paid solution to get more traffic to your blog by adding your content to a recommended reading post on other people’s websites. Check out Outbrain and Taboola to add your content. In the example above, Reiss wanted to promote their blog content so they used Outbrain to link other websites to their content.
Share on all of your channels
Don’t just post your content on your Facebook. If you have Twitter and Pinterest, share the content here as well. Just make sure to slightly tailor it to each audience, e.g. on Twitter use hashtags, and on Pinterest create an eye catching, vertical photo.
Link from existing blog posts
Have a ‘recommended read’ section at the bottom of your blog, where you can link to another blog post that the person may like. There is a plugin called LinkWithin for this.
Alternatively, create links during the blog article to another blog post you have written. This will create a seamless and native feel, which can be more convincing for people to visit.
This is also a bonus as it’s great for keeping people on your website for a longer duration, which means it helps with Google ranking.
Share in a group Pinterest board
Become part of groups on Pinterest and ask to contribute. Visit Pingroupie to see which Pinterest groups are in your niche. Don’t always go for the groups with the most amount of people joined as your post may get lost in the sea, instead opt for a medium sized group with a lot of engagement from subscribers.
Add a link to your blog post in an e-mail newsletter. With e-mail newsletters, you know your audience is receiving the message directly, and that if they’ve opted in it’s because they want to know more about you or your business.
An e-mail signature is what you have automatically at the end of an e-mail, such as your name, contact details, business name, etc. Add a link to your latest or greatest article at the end of your e-mail signature.
Instagram bio link
Post on Instagram about your latest blog post and use the link in bio to send people directly there. If you’re posting out a lot of content frequently, I would recommend using a tool like Link In Profile or Linktree. Instagram only allows 1 link in your bio, so to combat this you can add these tools which allow you to add multiple links to your Instagram. This is ideal if you’re a fashion retailer and want to directly link your products to a specific web page, or you write a lot of blog posts and don’t want to have to keep changing your bio link each time you post a new article. Above is an example of beauty and lifestyle blogger Taylor Brown and how she uses Linktree.
Tag People or companies
If you’ve written a blog post about a company or included quotes from a specific person, then tag them in a status on Twitter. Hopefully, they’ll read and retweet it to their large audience.
E-mail people personally who you’ve referenced
Send a quick email to people you’ve referenced, quoted, or interviewed, to let them know about your blog post. They may even Tweet or write a Facebook status with your link.
Include a Tweet Click
Install the plugin Click To Tweet make’s it super easy for people to share and quote your blog post.
Make it easy for people to share
Include share buttons to make it super easy for people to share your blog. Let other people amplify your content for you by installing this plugin called Monarch by Elegant Themes.
Ask influencers to contribute
Directly ask influencers or authority figures within the industry for short tips and advice, do a full interview, or ask them to guest post as part of your content strategy. Once you’re ready to publish, send them an e-mail with the link and tag them on social media, they’re very much likely to share something they were a part of.
The Skyscraper technique
The Skyscraper Technique is something you do before even writing your content. First, look at BuzzSumo for highly shared content in your niche. Secondly, create something similar but even better! This may include making it longer, more in-depth, up-to-date, or including more items than other leading content. E.g. would you prefer to read ’10 marketing tips for small businesses’ or ’20 marketing tips for small businesses’?
And lastly, reach out to people. These people must own a website in the niche, interested in your topic, already linked to an article in your topic. You can find this data on BuzzSumo by viewing who has already shared the content you researched previously.
Send the content to other publishers
There are online magazines and website publications that actively want you to submit your content. Get in contact and submit your content!
Engage with Facebook groups
There are Facebook groups you can be a part of. Make sure to read the rules first, as most Facebook groups don’t like you just post your content, you need to be an active member and perhaps they have specific days/threads where you are allowed to link your content.
Focus on quality content
This is another tip for improving your chances of getting your content shared most before you even start writing. Focus on quality content! WordStream found that 5% of their content generates 95% of their high-quality links, according to Relevance.
Turn the content into a different media
If you’ve written a blog post, try turning it into a video for Youtube or slideshow for Slideshare. This will attract a totally new audience. People who watch tutorials on YouTube might not be the same people who read tutorials in long form blog posts. By adapting, you’re attracting more people!
Submit to online communities
Submit your content to existing online communities. Here are some examples for business owners:
Have you tried any of these techniques? Did they work for you? Let me know in the comments below…
Disclaimer: Please note that I have included affiliate links throughout this blog post and may receive a commission if you click on or purchase from these companies. I only use affiliate companies that I truly recommend or have used myself.